WRITTEN BY JAMIE MATUSOW, EDITOR-IN-CHIEF
THE SHOW’S FIRST ANNUAL AWARDS PROGRAM FOR PACKAGING AND
FORMULATION INNOVATION WAS A BIG HIT WITH BRANDS, SUPPLIERS
AND ATTENDEES, ALIKE.
The first-ever BeautyID Awards, created by Cosmoprof North America in association with Beauty Packaging magazine, were announced at a celebratory reception
on the show floor, on July 10, 2017, at the Mandalay Bay Convention Center in Las Vegas. The inaugural awards program was
created to recognize creativity in package design, material and
product formulation in the ever-expanding beauty segment.
The program was open to the industry at-large and recognizes
innovation from both suppliers and finished goods manufacturers. The Awards include all cosmetic product categories across
professional, prestige and mass market segments. Unique to the
Beauty ID Awards, winners received not only a trophy, certificate and recognition, but also a business-building prize package
valued at over $10,000.
An esteemed judging panel selected 10 product category
winners and one Grand Award winner from hundreds of en-
tries. In addition, one Audience Choice winner was selected
through public online voting.
The Grand Award Winner was The Estée Lauder Compa-
nies’ Clinique Fresh Pressed Daily Booster with Pure Vitamin
C 10%. This product also won the Package Innovation-Skin
The winners were selected by a panel of judges, includ-
ing Ukachi Anonyuo, Estée Lauder; Madonna Badger, Bad-
ger Winters; Ben Bennett, Hatch Beauty; Virginia Bonofi-
glio, Fashion Institute of Technology; Shannon Davenport,
Stylus; Jon Dinapoli, Jon Michael Design; Andrew Hurley,
Clemson University; Sarah Jindal, Mintel; Sheri Koetting,
MSLK; Jennifer Miles, Barney’s; Priscilla Duty Ober, Mary
Kay; Felicia Walker-Benson, This ThatBeauty; and Ni’Kita
Wilson, Aware Products.
Stay tuned to Beauty Packaging for information on the
2018 BeautyID Awards; submissions will open in early Janu-
Clinique Fresh Pressed received two awards: The Grand
Award, and Package Innovation: Prestige Skin Care.